There are some marketing mistakes most photographers make. And the worst part is that they don’t know that it is a mistake; it is just an everyday thing that most photographers do.
So if you are just starting a photography business, the last thing you want is to make a big mistake. Fortunately for you, you are on the right website.
In this post, I will identify five big mistakes most photographers, so you can be aware.
- Working for free. Most photographers get enticed into working for free in exchange for exposure. But I think this is a very big mistake that you should avoid. You should never work for free because of exposure. Most of the times, the exposure is worthless. It would not bring you new clients or even new clicks to your website. So you should never work for free in exchange for exposure. You should only work for free when you feel like; maybe for a close family or friend. But you should never work for free, always get paid for your job.
- Using someone else’s niche. One big mistake a photographer makes is to use someone else’s niche just because he/she is doing well with the niche. It might work for them and not for you. You are not like everyone; you should choose a niche because you love it, not because someone is doing well with it. Choose a niche because you love it and you have a passion for it.
- Marketing to where your target audiences aren’t. You should never market in the wrong places. Marketing in the wrong place might make you lose your morale and esteem. You should find your target audience and market where they are. That should be one of your top priorities.
- Trying to blog everything. Blogging everything means blogging nothing. You should not blog everything. For instance, blogging how you shot the images from all angles are not right. You should only blog about works that you want to shoot later in the future. What you put on your blog matters.
- Hiding all the pricing information. Most photographers hide all their pricing information, and this is a very big mistake. Most customers need to see the price for them to know if it is within their range. But if you hide your pricing information, it signals the “it costs a fortune” message to the customers. And they might want to leave.
photography website coming soon ?? pic.twitter.com/5VFd320hKR
— ??katiana?? (@katiana_renee1) 19 de agosto de 2017